Ever struggled with productivity in the workplace? Or wondered why you only get to close half of your sale on telephone, email or in person? Look no further than your habits. The art of marketing and selling is transcendental. It shows in every aspect of our lives. It is ubiquitous if you like. You can’t spend a day without selling or trying to convince an associate or friend to buy your stuff! As an entrepreneur and CEO this skill is a must have to grow your business, for a marketer and a salesman it is the only skill that you should have for career success. The techniques and qualities presented in this article are tried and true. It has worked for me and many e-marketers like me.
You can use it whether you sell goods, services, products, ideas, yourself or business. Don’t rush to learn these skills or try to add this to your long list of sales armor or to do list. If you do then you have missed it from the get-go. This post must be read carefully, take notes when you have to, practice and hone these skills until it becomes habitual. Habits aren’t formed in a single post so read between the lines to learn how to be productive in and out of the workplace.
1. A listening ear
In the quest for more sales and to achieve the bottom line, one of your best qualities you can ever possess is a listening ear. You have heard this umpteen times but as an e-marketer, social media marketer and business owner you must cultivate the habit of listening. Listen between the lines if you will. Listen to your customers’ voice, body language, tone of voice, facial expression on the phone, face to face or email conversation. Clear your mind and thoughts. Only your customer should have your attention at this time. It takes a lot of patience to do this. So get a quiet place and work at it until you have a mountain of patience
2. Spark of connection
The customer should feel a spark of connection with the seller or he won’t buy. He must be able to see that you can relate to him. So you must ensure that you work at this until you are a pro. Profile your client, research your customer and identify yourself with the service, product and brand through the eyes of the customer so that you can sell with ease. Long after you have gone, you will linger in the hearts of your clients because of the connection you created.
3. Say yes to problems
Solving a problem always work wonders. It is an old tradition that you should try to solve a problem. Ask successful business owners and CEO and they will tell you that the secret of their success in business is problem-solving. Always solve a problem when you are trying to sell. With family, friends, strangers. When you are out in the park or on the beach, just continue to help. It gives you a sense of purpose, joy and satisfaction. You won’t only be the proverbial Good Samaritan but you will be a good e-marketer
4. Be magnetic
You don’t need the mutant powers of magneto to control metal so you can be magnetic. However, you sure need to have a riveting and mesmerizing effect on people. People should look at you are feel disarmed by your presence. You don’t have to be a god either to achieve this. So how is this possible? Sell yourself. You need to be able to sell yourself convincing. In doing this however, the first question should be, will I buy myself if it was sold to me?
Learn how to give a killer first impression, flash a smile involuntarily and watch people fall to their knees at your feet. Develop a fun hobby e.g. dancing, blogging, poetry, singing, a sport, drumming, playing the piano or the guitar. These skills will help you sell yourself better. The other person will sense that you aren’t all about marketing but you have got this other side to you. Let people always feel you’re like an onion and they need to peel you to see more i.e. sell curiosity.
An e-marketer must be a good story teller. You should be able to draw intense emotions from your audience. Bring people to tear and watch them burst into unrestrained laughter with your stories. Lace your stories with curiosity, humor, passion…if you don’t know how, learn. Watch funning videos, read jokes, 7 ways to sell anything, emotion, humor
5. Always acknowledge an email
One of the greatest tool available to make the next sale and to build the lasting relationship with your customer is an email. There is nothing that kills the next email sale like ignoring a mail. If the mail is not urgent, you might choose to reply later but never turn a blind eye to a mail from a potential client, customer or business associate. If the mail is an info that you already have …send a thank you reply. What ever you do, don’t ignore that mail… and while doing that don’t leave your job on attended too. When the email or sms will lead to more questions then make a phone call or go over to meet the person
6. Know how to close a sale on the phone.
Can you make a phone sale? If your answer is no, then you need to learn. There are times that you are just a phone call away from closing the deal. Making the sale on the phone is usually done after sending an email and meeting the client in person. However, sometimes the phone call gives you the appointment you need to close the sale. You must be tactful in your conversation and prepare the mind of the client on the phone so that when you go to visit him he is ready to buy and all you’d need to do is push the right button. Practice with your friends, associates and collegues and try to be in the mind of your customer.
7. Be social media savvy
You don’t have to be a techie to be a productive e-marketer but your social media skills must be top notch. Get a personal blog necessary or be a regular blogger for your company, create a youtube channel for your videos, share your photos on Flickr. Tweak your Facebook profile, twitter and linkedin profile for work and play but ensure that all weird photos and videos stay out. You should be able to refer clients to your profile on social networking sites and your info should be convincing enough for them to buy what you are selling. CEo, entrepreneurs need to understand the workings of social media for your next campaign, understand how to get return on investment. To hone your social media skills sign up for webinars, seminars or get in touch will the social media experts at BitPilot Systems.
8. Be a public speaker
You can afford to be shy when dealing with people. You customer can smell timidity. Get rid of the fear and anything that makes you you uncomfortable. You can try making a video and imagine that people are watching so you can build up your public speaking. You might need to learn how not to suck at public speaking.
With these, you are on your way to becoming the ultimate e-marketing provider. Remember to avoid multitasking, but if you must know that it might be making you dumber.